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1989-Present DESIGN/ART DIRECTOR
David Armario Design, San Francisco, CA. Design consultation on advertising campaigns, consumer
and institutional publications and collateral projects and books including Art Direction and Design on four Advertising Campaigns for The Gap (Do Your Best, Work in Khakis-photographed by Richard Avedon,
Which Blue is You?-photographed by Patrick Demarchelier and Ilan Rubin, Dream-a fragrance
campaign-photographed by Oberto Gili, Their 1995 Holiday Ad Campaign-photographed by Patrick Demarchelier),
Chevron, American Illustration 13 annual, Marriott Palm Springs Hotel, 4 annual calenders for Chronicle Books, SF, Scientific American Magazine and Macworld Magazine’s Redesign,
Stanford Medicine Magazine-a Quarterly Publication from Stanford University, Palo Alto, CA.
11/97-6/00 CREATIVE DIRECTOR
Los Angeles, Los Angeles, CA. Complete redesign and implementation on the Macintosh.
Responsibilities include: Art direction and design of monthly consumer publication. Photography/Illustration direction of Fashion, Environmental Portraiture, Fiction, Reportage, and Profiles. Supervision and direction
of 6-member art department.
11/95-7/97 DESIGN/ART DIRECTOR
Men’s Journal, New York, NY. Complete redesign and implementation on the Macintosh.
Responsibilities include: Art direction and design of monthly consumer publication.
Photography/Illustration direction of Fashion, Environmental
Portraiture, Fiction, Reportage, and Profiles. Supervision and direction of 6-member art department.
2/94-6/95 DESIGN/ART DIRECTOR
San Francisco Focus-a KQED Publication, San Francisco, CA. Complete redesign and implementation
on the Macintosh. Responsibilities include: Art direction and design of monthly city regional consumer publication. Staff and management direction of 4-member art department.
10/91-2/94 DESIGN/ART DIRECTOR
Discover-Disney Publishing Group, Burbank, CA. Complete redesign and implementation on the Macintosh.
Responsibilities included: Art direction and design of monthly consumer publication. Staff and management
direction of 4-member art department.
11/90-2/91 DESIGN/ART DIRECTOR CONSULTANT
Mirabella, New York, NY. Redesign/art direction on 3 issues with Rip Georges/art director.
6/90-12/90 ART DIRECTOR
American Health Magazine, New York, NY Responsibilities included: Complete redesign and implementation
on the Macintosh. Art direction and design of monthly consumer publication. Staff and management direction
of 5-member art department.
6/89-6/90 DEPUTY ART DIRECTOR
Esquire, New York, NY. Responsibilities included: Art direction and design of monthly consumer publication.
Worked in collaboration with Rip Georges on photography direction of Fashion, Environmental Portraiture, Fiction, Documentary, and Profiles.
Illustration art direction. Supervision and direction of 5-member art department.
9/88-4/89 ART DIRECTOR
West Magazine-San Jose Mercury News, San Jose, CA. Six-month contract for design and
art direction of illustration and photography consisting of Fashion, Food, Home, Photo-Essays,
and General Interest Environmental Portraiture.
5/88-8/88 DESIGN CONSULTANT
Conde Nast Publications, New York, NY. Overall redesign and design on Conde Nast’s TRAVELER.
Emphasis on design was to take existing format and typefaces and create a much stronger and functional design
that would be consistent throughout the publication.
6/87-5/88 ART DIRECTOR
PcW Communications, San Francisco, CA. Responsibilities included: Art direction and design of Windows,
a consumer computer publication. Special issue art/design direction of PC World, January 1988 5th Anniversary
Issue. Redesign of Publish, monthly publication on desktop publishing.
12/87-4/88 DESIGN CONSULTANT
California Business, Los Angeles, CA. Overall redesign and design consultation on Illustration, and photography
for consumer business publication.
11/82-6/88 ART DIRECTOR
CES Publishing, a division of International Thomson Retail Press, Inc. Responsibilities included: Art and design
direction of Consumer Electronics Monthly and Computer Reseller. New York and Los Angeles.
Complete redesign of both publications, including cover design, concept and implementation, illustration and
photography, layout design, and staff direction.
9/81-11/82 ASSOCIATE ART DIRECTOR
Maclean Hunter Media Inc., New York, NY. Associate art director of Progressive Grocer.
Responsibilities included: Layout and design,
type specification, production management, assignment of illustration and photography.
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